The arrival of the No. 1 cosmetic brand has finally been announced! Benefit Cosmetics, the worlds’ top cosmetic brand infamous for their instant beauty solutions has landed in South Africa. Yay! Last week I attended the very pink launch at the Crystal Towers Hotel & Spa, Century City. It was an event we’ve been waiting for, for quite some time. Their caption ‘Laughter is the best cosmetic’ describes everything the brand stands for. From pretty packaging to hilariously quirky captions, there’s nothing boring about the San Fran born brand.

They also had the pleasure of sharing their cosmetics with Princess Diana. Think that’s fancy? Did you know that Benefit is acquired by Louis Vuitton? Yeah, enough said. Jade & I sat front row to a spectacular jazz dance show which then lead to the official intro of the Benefit brand.

Founded by Jane & Jean Ford, the sisters opened their first beauty store called ‘The Face Place’ in San Francisco, 1976. Later the brand took the US by storm & in 1996 went international opening a beauty counter in Harrods, London. 2 years later launches as their official online store. Proven to be the most successful cosmetics brand in Asia, Europe, Australia, North & south america, they’ve finally reached Africa!




From Left: Jade Robertson (Justjadeblog), Omer Mohamed (Benefit’s Senior Digital Media Executive)” /> From Left: Jade Robertson (Justjadeblog), Omer Mohamed (Benefit’s Senior Digital Media Executive)

The Benefit beauty counters will be located in Cape Town & Johannesburg on the following dates:

11 July’ 15 – Edgars Sandton (JHB)

13 July ‘15 – Edgars Clearwater (JHB)

15 July ‘15 – Red Square Cresta (JHB)

17 July ‘15 – Red Square Canal Walk (CPT)

18 July ‘15 – Edgars Canal Walk (CPT)